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Marketing Manager

Title:  Marketing Manager

Reports to:  Development Director

Job Status:  Full-time; Year-round; Exempt

Salary:  Competitive, based on experience

Position Overview

The Marketing Manager is responsible for planning, fiscal management, administration and coordination of the marketing needs of the Adaptive Sports Center.  The Marketing Manager is expected to be an active member of the ASC staff and lead the program and development departments in developing marketing strategies that will assist in meeting the department’s annual goals. Key duties include developing and directing the ASC’s marketing strategy to ensure that the organization continues to be known as a leader in the adaptive sports field, in both the local and national community.  The Marketing Manager promotes ASC programs and its mission in order to increase participation by clients, donors and volunteers. 

Specific Responsibilities
 

Program Marketing and PR

  • Develop and implement all strategies to achieve all program activity goals as outlined in the annual Program Plan.
  • Administer economic and commercial surveys to identify potential markets for ASC services and help illustrate the value of the organization.
  • Actively pitch story ideas to local and national print and broadcast media, host media visits, and provide quotes and other information to journalists. 
  • Assist in outreach efforts to individuals and families, community programs, and groups. 
  • Responsible for creating biannual newsletters, advertising, program brochures, rate sheet, e-blasts, annual video, flyers and invitations.
  • Analyze trends, and keep marketing materials current and fresh. 
  • Responsible for keeping the ASC website completely up to date.
  • Manage all ASC social media accounts.
  • Collect all photo and video materials.
  • Organize archival materials, including all print communications, photos and video, as well as all local, national and international media coverage.
  • Create and order ASC merchandise.

Development and Fundraising

  • Develop all promotional pieces for the ASC’s annual Crested Butte Open and Bridges of the Butte fundraisers and serve on the committees for the events. Recruit and manage the speakers for the Crested Butte Open and manage the production of the annual video which premieres at the event.
  • Support the Events and Development Manager in the development of promotional materials for other fundraising events as needed.
  • Work with the Development Director to develop and execute the ASC’s annual appeals and donor communications.  
  • Ensure that all of the ASC’s print pieces are up-to-date and always in stock.
  • Write, edit, develop and provide feedback on donor and campaign materials as needed.

Leadership and Management

  • Manage an annual marketing budget of approximately $60,000, and an annual Crested Butte Open marketing budget of approximately $10,000.
  • Manage one seasonal marketing ‘ski pass’ volunteers (100 hours each per season).
  • Manage the marketing intern (40+ hour a week position). 
  • Follow organization’s policies and applicable laws.

Education and Experience

  • Bachelor’s degree from a four-year college or university in Marketing, Public Relations, Business, or other closely related field.
  • Minimum of two years of marketing experience, preferably with a nonprofit organization or agency setting.
  • Experience managing volunteers.
  • Must have experience executing marketing campaigns, including digital advertising, and experience working with local and national media.
  • Proficiency with the Adobe Creative Suite, video production, and photography is required.

Knowledge, Skills & Abilities

  • Excellent communication skills—including writing and public speaking.
  • Branding, marketing, and social media knowledge.
  • Human relations skills, a high level of creativity, and an outgoing personality are essential.
  • Must have a good understanding of outdoor adventure programming.
  • Beginner to intermediate ski or snowboard skills preferred.  

Physical Requirements

  • Frequently required to stand, walk, sit, use hands and fingers to handle or feel, reach with hands and arms, climb or balance, talk or hear. 
  • Frequently required to stoop, kneel, crouch or crawl.
  • Regularly lift and or move up to 25 pounds and occasionally lift or move up to 50 pounds.
  • Vision requirements include close, distant, color, peripheral, depth and ability to adjust focus.

Work Environment 

  • Fast-paced, highly interactive office environment with moderate to high noise levels.
  • Regularly required to work outside in cold weather and may be exposed to other weather elements.
  • Regularly required to go out on programming to take video, photos and see programming first-hand in order to effectively market and communicate the ASC mission.

Please submit a resume, cover letter, and portfolio to Allison Butcher at Allison@adaptivesports.org. Applications will be reviewed until June 3.